Google Ads is set to introduce significant changes to its Location asset requirements this December. This update aims to provide greater clarity on the types of location assets that are not permissible within Google Ads campaigns.
Understanding the Changes:
The upcoming update will detail the specific types of images and location assets that advertisers cannot use on Google Ads. This move is expected to help advertisers better comprehend the restrictions and adjust their strategies accordingly.
Restricted Location Assets:
Under the new guidelines, the following types of locations will not be allowed to upload as Location assets:
Locations That Are Closed: Locations that are no longer operational cannot be used.
Unrecognized Locations: Locations that are not recognized or verifiable by Google.
Irrelevant Locations: Locations that do not match the business advertising.
Mismatched Products or Services: Assets where the products or services offered do not align with the specified business location used.
Why This Matters:
The use of location assets in advertisements is crucial as it allows businesses to display vital information like addresses and phone numbers, significantly enhancing the ad content potential for conversions. Adherence to these updated requirements is key. Failing to comply may result in the omission of important business details, which could negatively impact your return on investment.
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With these changes, Google Ads continues to refine its platform, ensuring to create a more accurate and reliable advertising experience. Advertisers are encouraged to review their current location assets and make necessary adjustments to comply with the new requirements.
1. What are Google Ads' Location asset requirements?
Location asset requirements in Google Ads refer to the guidelines that dictate which types of physical locations can be used in advertising campaigns. These include rules about the operational status, recognition by Google ads location assets, relevance to the business, and consistency of products/services with the location.
2. What are the major changes in the updated Location asset requirements?
The major changes include restrictions on using locations that are closed, not recognized by Google, irrelevant to the business advertising, and those where the products or services don’t match the address of specified location.
3. When will these updated requirements take effect?
The updated requirements are set to take effect in December 2023.
4. Why is Google Ads making these changes?
These changes are being made to improve the accuracy and relevance of location-based advertising, ensuring that the information presented in ads is reliable and beneficial to both advertisers and users.
5. How can I find out if my current location assets comply with the new requirements?
You can review your current location assets against the updated requirements detailed in Google Ads’ policy update. It’s also advisable to check if your locations are recognized by Google and relevant to your business.
6. What happens if my location assets don’t comply with the new requirements?
If your location assets do not comply with the new requirements, they may be disallowed in your future ad campaigns, which could affect the visibility and effectiveness of your ads.
7. Can I appeal a decision if my location asset is disapproved?
Yes, you can appeal the decision through your Google Ads account. It’s important to provide additional information or corrections that align your location or business running the ad asset with the new requirements.
8. How do these changes affect my ad performance?
The changes are likely to improve ad performance by ensuring that the location information in your ads is relevant and accurate, thereby creating and potentially increasing consumer trust and engagement.
9. Are there any tools to help ensure my location assets are compliant?
Google Ads provides various tools and guidelines to help you ensure your location assets are compliant. Regularly reviewing standard Google Ads policies, updates and resources is recommended.
10. Where can I get more information about these updates?
Additional information can be found on the Google Ads Help Center and through the latest updates and support resources provided by Google Ads.
#GoogleAds is updating Location asset requirements that will clarify which types of location assets are not allowed on Google Ads, helping advertisers understand restrictions more clearly. By @nicola_agius via @sengineland>> https://t.co/9jeU8ebykV pic.twitter.com/7AYpKfmgIP— Amy Bishop (@Hoffman8) November 21, 2023