Introducing Account-Level Negative Keywords: A New Way to Ensure Ad Suitability and Brand Safety

Right Shout

In Uncategorized Posted February 16, 2023

Google Ads recently launched a new account-level negative keyword feature, giving advertisers greater control over their advertising placements and improved brand safety. With this powerful feature, businesses can now manage their negative keywords more efficiently at the account level and reduce the chances of human error. This groundbreaking development offers increased protection to brands by allowing them to exclude traffic from all search and shopping campaigns.

By leveraging account-level negative keywords, advertisers can save time, energy, and resources while reducing the risks associated with advertising placements. This feature provides an additional layer of safety that helps brands maintain a positive reputation and prevents their ads from appearing in inappropriate contexts. With this innovative feature, businesses can gain even more control over their campaigns and ensure that their ads are reaching the right audiences.

In short, account-level negative keywords in Google Ads offer greater brand safety and suitability for businesses of all sizes. This feature helps advertisers protect their brands and give them peace of mind when advertising online, knowing that their ads will not be placed in inappropriate contexts. By taking advantage of this powerful feature, businesses can be sure that their ads are reaching their target audience and providing maximum return on investment.


Overview of new account-level negative keyword feature in Google Ads

 

Google Ads recently launched a new account-level negative keyword feature which allows advertisers to manage their negative keyword lists more efficiently at the account level. This groundbreaking development offers increased protection to brands by allowing them to exclude traffic from all search and shopping campaigns. With this powerful feature, businesses can save time, energy, and resources in their Google Ads account.

Benefits of using account-level negative keywords

Account-level negative keyword lists offer a number of advantages to businesses. This feature provides an additional layer of safety that helps brands maintain a positive reputation and prevents their ads from appearing in inappropriate contexts. By leveraging an account-level negative keyword list, advertisers can gain even more control over their campaigns and ensure that their ads are reaching the right audiences. In addition, this feature helps businesses save time and reduce the chances of error by managing your negative keyword list more efficiently in a single place.

Overall, account-level negative keywords provide an invaluable resource for businesses looking to protect their brands and ensure that their ads are reaching the right people in the right places. By taking advantage of this innovative feature, businesses can be sure that their ads are providing maximum return on investment and delivering the desired results.

How Account-Level Negative Keywords Work


1.) Managing negative keywords more efficiently :

 

The new account-level negative keyword feature in Google Ads helps businesses to better manage their negative keywords at the account level. This feature allows advertisers to block traffic from all their campaigns, avoiding the risk of any error that arises from managing negative keywords manually for each campaign. Not only does this feature save businesses time and resources, but it also provides greater accuracy in ensuring that the right audience sees the ads.

2.) Excluding traffic from all search and shopping campaigns :

 

This feature provides advertisers with more control over the context in which their ads are displayed. By blocking traffic from all search and shopping campaigns, businesses can protect their brands from misrepresentation or misinterpretation.
Furthermore, this feature saves time by allowing users to manage negative keywords in one place instead of needing to do so on an individual basis for each campaign or ad group in the account.

Advantages of Account-Level Negative Keywords


A. Increased brand safety and suitability

 

An account negative keyword list in Google Ads offer increased brand safety and suitability by allowing advertisers to exclude traffic from all search and shopping campaigns. By leveraging this innovative feature, businesses can be sure that their ads are providing maximum return on investment and delivering the desired results while maintaining a positive reputation.

B. More control over advertising placements

 

The new account-level negative keyword feature in Google Ads account provides businesses with more control over their ad placements. This level of granular control enables marketers to customize their accounts, allowing them to block out any irrelevant or potentially damaging search terms that may result in misinterpretations or misrepresentations. In turn, this helps save time and resources by preventing ads from showing up on unwanted search queries.

C. Reduced chances of human error

 

The new account-level negative keyword feature in Google Ads reduces the chances of any human error by taking away the need for manual management of negative keywords on a campaign-by-campaign basis.

D. Saving time and resources

This negative keyword feature in your Google Ads account helps businesses save time and resources while ensuring that multiple campaigns are reaching the right audiences. This feature takes away the need for manual management of negative keywords on a campaign-by-campaign basis.

CONCLUSION

 

The new feature in Google Ads offers a range of benefits to businesses looking to increase their brand safety and suitability, control their advertising placements, reduce the chances of error, save time and resources, and maximize return on investment.
This powerful feature gives advertisers greater control over their campaigns by allowing them to exclude traffic from all search and shopping campaigns.

By leveraging this innovative feature, businesses can be sure that their ads are reaching the right audiences and delivering maximum return on investment while protecting their brands from misrepresentation or misinterpretation.
This is an important step in giving brands more control over adding negative keywords to their advertising.

FAQ


Can you add negative keywords at ad group level?

Yes, you can add negative keywords at ad group level in addition to the account-level feature. This allows you to further refine your campaigns by excluding traffic from specific ad groups or campaigns if necessary.

By adding negative keywords at both levels, businesses are able to gain greater control over their advertising placements and ensure that their ads are reaching the desired audiences.

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